‘We need to safeguard the integrity of the pyramid and put community back at the heart of football again’ – Steve Rotheram, Liverpool Mayor ‘Fair Game’s proposals are exactly what football needs. […]
Reform in football, Part I
The public announcements of the formation of a European Super League, the fact that six of the miscreants were the largest of the English clubs, merrily plotting whilst pretending business as normal […]
Project big picture exposing the self serving interests of MUFC and Liverpool
So, a cat is out of the bag and those loveable reds, Liverpool and Manchester United, driven by their shareholders Fenway Sports Group and the Glazer family, albeit strangely detached from the […]
Football Shorts (part V) – the reality of reducing income and fixed costs
Football Shorts is a series looking at the financial implications of Covid-19 on Premier League clubs. From a normal business perspective you would look for Premier League clubs to cut costs […]
Football Shorts (part II)
Football Shorts is an analytical series (part I here examining Premier League finances in the light, not only of the short term implications of lockdown and suspension of professional football, but the wider […]
Football Shorts (part 1)
In finance, short selling or “being short” of a stock, a bond or a currency means that the investor has a negative view on the future price of the asset and positions […]
How will Ancelotti take us forward? Profit & sustainability explained – what it means for transfer budgets
The arrival of Carlo Ancelotti at Everton has been accompanied by almost universal speculation that he has been provided with guarantees of a big transfer pot in which to shape his future […]
Talking the Blues – our early season form
I got together with Andy Costigan to discuss our season so far, so enjoy a gentle reflection on the early part of the season and a discussion on VAR:
Growing commercial revenues?
In a recent tweet I highlighted the difference in levels of non-broadcasting income growth between Everton, Manchester United and Liverpool. I highlighted the fact that Liverpool FC have increased non-broadcasting income by […]
Knowing your customer/fan – moving out of the dark ages
Football’s approach to “knowing your customer” lives in the dark ages. Generally, most clubs have no basis for optimising revenues from across their customer and fan base. I’ll argue some clubs, Everton […]
The role of a Sporting Director and why Everton need one.
Let’s start with the need first. It’s my belief that a sporting director is needed for many reasons, not only at Everton but among all clubs with the ambition to succeed. It’s […]
The changes in Everton’s finances & a comparison with other PL clubs
The repair of the balance sheet was wholly necessary, and as Moshiri said at the last AGM “We needed a strong balance sheet, so I paid off the debts. We are now very flexible financially”.
The harsh reality of Everton’s competitive position
It has been commonly accepted by almost all parties that since the start of the Premier League Everton’s financial performance has lagged that of its one-time peers. Before doing the research I […]
The commercial challenges facing Everton (part 1)
In our most recent #EvertonBusinessMatters podcast we looked at the commercial performance of Everton relative to the 6 clubs (our peer group) currently dominating the financial and footballing tables. In the podcast we […]
Turning the tables on the Premier League “big 6”
Much has been written and spoken about recently on the attempt by the “big 6” to grab more of the seemingly ever increasing broadcasting revenues paid to the Premier league clubs. […]