In a recent tweet I highlighted the difference in levels of non-broadcasting income growth between Everton, Manchester United and Liverpool. I highlighted the fact that Liverpool FC have increased non-broadcasting income by £140 million (2016/17 accounts) in the 12 years since 2005, and Manchester United a staggering £293 million. In the same period Everton increased […]
Football’s approach to “knowing your customer” lives in the dark ages. Generally, most clubs have no basis for optimising revenues from across their customer and fan base. I’ll argue some clubs, Everton included, could be accused of not knowing their product either. Football is almost unique in business in that each club is almost entirely […]
Let’s start with the need first. It’s my belief that a sporting director is needed for many reasons, not only at Everton but among all clubs with the ambition to succeed. It’s needed at corporate and shareholder level, and most importantly needed for sporting performance reasons. Too big a role? With the size of […]
The repair of the balance sheet was wholly necessary, and as Moshiri said at the last AGM “We needed a strong balance sheet, so I paid off the debts. We are now very flexible financially”.
It has been commonly accepted by almost all parties that since the start of the Premier League Everton’s financial performance has lagged that of its one-time peers. Before doing the research I would never have believed the extent to which the lag has created a situation that is almost inconceivable to bridge in the future. […]
In our most recent #EvertonBusinessMatters podcast we looked at the commercial performance of Everton relative to the 6 clubs (our peer group) currently dominating the financial and footballing tables. In the podcast we gave the headline figures in £m for commercial revenue generation as follows: A health warning – these figures will rise significantly for season […]
Much has been written and spoken about recently on the attempt by the “big 6” to grab more of the seemingly ever increasing broadcasting revenues paid to the Premier league clubs. Backed by Richard Scudamore, Premier League Executive Chairman, and somewhat incongruously Everton, West Ham United and Leicester City the “big six” attempted to […]