Recent Posts

The Bramley-Moore business model will stretch “affordable” ticketing policies

“Our most expensive adult Season Ticket is £565 in the Sir Philip Carter Park Stand, less than £30 per game. In real terms, when you allow for the impact of inflation, our adult Season Ticket prices are 16% cheaper than they were 10 years ago, saving our adult supporters approximately £100 a season. But I […]

Everton extend their existing relationship with Fanatics

Our long relationship with Fanatics (previously Kitbag) goes back 10 years, with our existing contract running out in May 2019.   The original contracts were negotiated at a very different time for the club. Whilst we had relative stability on the pitch, financially we were in difficult times with our retailing being loss making. However […]

Bramley-Moore formal consultation results published – very positive, time now to discuss sensitive fan issues

Everton Football Club released the press release below this afternoon, summarising the findings of the “People’s Project” consultation, late last year. Unsurprisingly but nevertheless pleasingly, the consultation finds the vast majority in favour of a move to Bramley-Moore.  In keeping with the club’s extremely cautious approach to advancing the stadium application, this consultation provides responses […]

Diversification and our future growth strategy

Way back in 1992, the Premier League was created and built on the back of Sky’s desire to use football as their unique selling proposition as Sky strove to build a subscription-based satellite service in the UK. As competition grew for domestic broadcasting rights their value increased exponentially, fueling huge increases in football wages and […]

Everton’s January transfer window driven by regulations or pure financial sense?

There has been much talk in the media both locally and nationally regarding Everton’s ability or willingness to acquire new players during this January window.   Brands commented at the Annual General Meeting on the unlikelihood of doing business in the January window and in his most recent pre-match press conference, Marco Silva  was quoted […]

Analysis of the proposed 52,000 capacity for Bramley-Moore, including season ticket pricing

On the 20th December 2018, Everton put forward a proposal (not decision) subject to further consultation and planning approval to design and build Bramley-Moore with an initial capacity of 52,000. I’ve plenty of reasons to disagree with the proposal but for the purposes of this article I’ll focus on the business case and the impact […]

Further consultation required on the initial Everton proposal regarding Bramley-Moore capacity

This evening Everton Football Club made a major announcement in regards to the proposed capacity of the new Bramley-Moore stadium: Everton Football Club has announced it is proposing a capacity of 52,000 for its new stadium, with the potential for this to rise to 62,000 in the future. The proposed capacity and design of the new stadium […]

Everton Business Matters exclusive interview with Sasha Ryazantsev

Following the release of Everton’s 2017/18 Report & Accounts which is analysed in depth here, our podcast Everton Business Matters,  produced by The Blue Room, was given exclusive access to Sasha Ryazantsev, Everton’s Chief Financial and Commercial Officer and board member.   In a wide ranging conversation, Sasha spoke with candour about the progress made on […]