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Everton Business Matters Podcast


Hosted by the great guys over at The Blue Room  – John Blain Rodger Armstrong and myself produce a series of Podcasts entitled Everton Business Matters.

As the name suggests we focus on the off the field activities, rather than  on pitch content. John and Rodger are life long blues, as passionate as you can get, yet through their professional and business careers can offer a unique insight into the off field activities of Everton Football Club.

You can subscribe any time by clicking on the Blue Room link above.

Links to the individual podcasts appear below:

Everton Business Matters Episode 9

In this edition of Everton Business Matters the Fun Boy Three that are Rodger Armstrong, John Blain and The Esk explore off the field Leadership.

They confront the challenges facing our great football Club and give their views on how the Board should be structured, what skills and attributes it needs and how it should behave.

Everton Business Matters Episode 8

In the latest episode of Everton Business Matters, the Fun Boy Three (Rodger Armstrong, John Blain and The Esk) give us an update on financing options including Everton’s deal with the world’s largest bank. They also discuss the club’s trip to Tanzania and whether or not we’re getting the best global return from current merchandising opportunities.

Everton Business Matters Episode 7

Rodger Armstrong, The Esk and John Blain return for a special edition of Everton Business Matters to discuss the arrival of Wayne Rooney at Everton from a non-playing perspective.

Everton Business Matters Episode 6

In this Everton Business Matters podcast,  we return to discuss Everton’s communications in detail. We identify key stakeholder groups, define a strategy and structure whilst calling for a greater engagement from the club’s hierarchy.


Everton Business Matters Episode 5

In Episode 5 of Everton Business Matters, Rodger Armstrong, John Blain and The Esk discuss the value of branding at Everton both as a part of its history and important it is now and in the future.

Everton Business Matters Episode 4

In Episode 4 of Everton Business Matters, we return to talk about the financial importance of European football and the incremental value of good branding. We also discuss how much income can really be generated from the Europa League and the cumulative impact of regular European competition

Everton Business Matters Episode 3

In Episode 3 of our Everton Business Matters podcast, Rodger Armstrong, John Blain and The Esk discuss and debate Everton’s off-field talking points in two parts:

  • Will regulations restrict how much Everton can spend and does it impact the transfer window?
  • Non-broadcast revenues, their importance and how to increase them.

Everton Business Matters Episode 2

In Episode 2 of Everton Business Matters podcasts, The Esk, John Blain and Rodger Armstrong address a number of the club’s current affairs including:

  • Ross Barkley’s contract
  • Alisher Usmanov’s next move
  • SportPesa kit sponsorship
  • Financial Fair Play and the impact on summer recruitment

Everton Business Matters Episode 1

In  the 1st episode of Everton Business Matters, The Esk, Rodger Armstrong and Chairman of the Shareholders’ Association, John Blain, debate all of Everton’s off-field business including:

  • Farhad Moshiri – what’s next?
  • Transfer strategy and prospective spend
  • The role of the academy
  • Bramley Moore
  • Commercial development
  • Board composition
  • View of the shareholders
  • Bridging the gap to the ‘big 6’



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