Recent Posts

Unnecessary caution at business breakfast meeting on Bramley-Moore

This morning saw the greatly anticipated business meeting “Everton Football Stadium and Associated Regeneration” hosted by “Downtown in Business” featuring Everton’s current CEO, Robert Elstone and Liverpool City Council Mayor, Joe Anderson.   The meeting was split into two parts, Robert Elstone speaking first followed by Joe Anderson. I don’t intend going through the meeting […]

Knowing your customer/fan – moving out of the dark ages

Football’s approach to “knowing your customer” lives in the dark ages. Generally, most clubs have no basis for optimising revenues from across their customer and fan base. I’ll argue some clubs, Everton included, could be accused of not knowing their product either. Football is almost unique in business in that each club is almost entirely […]

The role of a Sporting Director and why Everton need one.

Let’s start with the need first. It’s my belief that a sporting director is needed for many reasons, not only at Everton but among all clubs with the ambition to succeed. It’s needed at corporate and shareholder level, and most importantly needed for sporting performance reasons.   Too big a role? With the size of […]

All Change! after two years, big changes anticipated ahead

There’s a lot of change coming at Everton It’s almost two years since Farhad Moshiri acquired 49.9% of Everton Football Club, to be precise February 27th will mark the two year anniversary. What an interesting two years it has been! It’s been far from plain sailing on the pitch despite the record levels of transfer […]

Some analysis of the proposed funding scheme for Bramley Moore:

So how does a City Council suffering from acute spending cuts borrow £280 million?   Since 2004, major local authorities have been able to borrow (mainly for capital projects) without government consent, provided they can afford the borrowing costs, a limit defined by “prudential” borrowing guidelines. Put simply if a council met the guidelines then […]

Update on Bramley Moore financing following Annual General meeting

This article focuses on the Bramley Moore stadium and the details provided regarding the proposed funding arrangements. I suppose the first thing to say is that it is clear that there are still a huge number of variables, many beyond the control of the club, so pinpointing precise numbers is all but impossible. However, it […]

The boards of the ‘big 6’ and the challenge for Everton

Arguably Premier League football is a heavily subsidised business. Subsidised by the riches of broadcasting rights which have grown exponentially over the last 25 years ago. Participation in the Premier League has guaranteed levels of income not dreamed of even 10 years ago. However, it is often argued by economists that subsidised businesses or sectors […]

Analysis of Everton Annual Report & Accounts to 31st May 2017

With rather odd timing, Everton published their 2016/17 Annual Report & Accounts on the weekend immediately before Christmas resulting in almost no press comment. I do hope that the Annual General Meeting on 9th January 2018 will result in more publicity. It is a great shame as the Accounts published are the most notable for […]

The harsh reality of Everton’s competitive position

It has been commonly accepted by almost all parties that since the start of the Premier League Everton’s financial performance has lagged that of its one-time peers. Before doing the research I would never have believed the extent to which the lag has created a situation that is almost inconceivable to bridge in the future. […]