“Our most expensive adult Season Ticket is £565 in the Sir Philip Carter Park Stand, less than £30 per game. In real terms, when you allow for the impact of inflation, our adult Season Ticket prices are 16% cheaper than they were 10 years ago, saving our adult supporters approximately £100 a season. But I […]
Recent Posts
Everton extend their existing relationship with Fanatics
Our long relationship with Fanatics (previously Kitbag) goes back 10 years, with our existing contract running out in May 2019. The original contracts were negotiated at a very different time for the club. Whilst we had relative stability on the pitch, financially we were in difficult times with our retailing being loss making. However […]
Bramley-Moore formal consultation results published – very positive, time now to discuss sensitive fan issues
Everton Football Club released the press release below this afternoon, summarising the findings of the “People’s Project” consultation, late last year. Unsurprisingly but nevertheless pleasingly, the consultation finds the vast majority in favour of a move to Bramley-Moore. In keeping with the club’s extremely cautious approach to advancing the stadium application, this consultation provides responses […]
Diversification and our future growth strategy
Way back in 1992, the Premier League was created and built on the back of Sky’s desire to use football as their unique selling proposition as Sky strove to build a subscription-based satellite service in the UK. As competition grew for domestic broadcasting rights their value increased exponentially, fueling huge increases in football wages and […]
Everton’s January transfer window driven by regulations or pure financial sense?
There has been much talk in the media both locally and nationally regarding Everton’s ability or willingness to acquire new players during this January window. Brands commented at the Annual General Meeting on the unlikelihood of doing business in the January window and in his most recent pre-match press conference, Marco Silva was quoted […]
Bramley-Moore demand and how to grow it further
When I have put the case for a higher capacity stadium one of the first objections put forward are on the grounds that “thousands of empty seats will destroy atmosphere”. Firstly I hope to demonstrate that there would not be “thousands of empty seats” but I also think there’s a more interesting point to make: […]
Analysis of the proposed 52,000 capacity for Bramley-Moore, including season ticket pricing
On the 20th December 2018, Everton put forward a proposal (not decision) subject to further consultation and planning approval to design and build Bramley-Moore with an initial capacity of 52,000. I’ve plenty of reasons to disagree with the proposal but for the purposes of this article I’ll focus on the business case and the impact […]
Further consultation required on the initial Everton proposal regarding Bramley-Moore capacity
This evening Everton Football Club made a major announcement in regards to the proposed capacity of the new Bramley-Moore stadium: Everton Football Club has announced it is proposing a capacity of 52,000 for its new stadium, with the potential for this to rise to 62,000 in the future. The proposed capacity and design of the new stadium […]
Everton Business Matters exclusive interview with Sasha Ryazantsev
Following the release of Everton’s 2017/18 Report & Accounts which is analysed in depth here, our podcast Everton Business Matters, produced by The Blue Room, was given exclusive access to Sasha Ryazantsev, Everton’s Chief Financial and Commercial Officer and board member. In a wide ranging conversation, Sasha spoke with candour about the progress made on […]
Investment in squad & exceptional expenses return Everton FC to losses – Report & Analysis of 2017/18 Accounts
“It’s the most wonderful time of the year”…. Genuinely, I feel Christmas is upon us when the Everton Annual Report & Accounts slip into the inbox – time for mince pies and perhaps a glass of something warming as I review the financial affairs of our beloved club in the year 2017/18 (year ending 31 […]
Where is the growth coming from?
Where is the growth coming from? Revenue growth is so important to any business regardless of whether they’re at the top of their particular industry or market, or as I like to believe Everton should be, a challenger organisation with a view to dominating the market in future years. The question for the […]
Longevity, and how to remain winners
I tweeted a few days ago that longevity at the top of business can be a rare event or concept. Businesses, organisations and sporting competitions rarely stay constant enough for such longevity to exist, and perhaps even more so in our modern highly paced world. Everton Football Club are one of the oldest professional football […]
Growing commercial revenues?
In a recent tweet I highlighted the difference in levels of non-broadcasting income growth between Everton, Manchester United and Liverpool. I highlighted the fact that Liverpool FC have increased non-broadcasting income by £140 million (2016/17 accounts) in the 12 years since 2005, and Manchester United a staggering £293 million. In the same period Everton increased […]
The “complexities” of financing a stadium build?
One of the things that strikes me throughout the period that Bramley-Moore has been our proposed new home is the language various officers within the club have used to describe the process of raising finance for the stadium. Our past CEO often used the words difficult, challenging and uncertain. In his much welcomed first public […]
Moshiri gains majority control, an ideal time to bring clarity to our future
After much speculation throughout the summer of further Board changes, and perhaps a right issue in the offering, Everton released the news this morning that Farhad Moshiri had increased his shareholding from 49.9% to 68.6% of Everton Football Club. In doing so he becomes the clear majority owner of the club. As per the statement, […]
Guest Article: Theo Walcott “Renaissance Man” and the winger situation at Everton
Guest article – written by Everton_Damon aka ‘Damo’ Marco Silva: favours wingers who can support the striker Walcott is a proven international whom it could be argued did not match the potential he had of his youth due to spells blighted by injuries (he had spells out injured in seasons: 2006/2007, 2009/2010, 2010/2011, 2013/2014, 2016/2017). Due to […]
Usmanov speculation?
I suppose you never get to being a multi-billionaire without being unconventional, and having the ability to surprise along the way. Alisher Usmanov has certainly demonstrated those abilities in the two and a half years his business partner Farhad Moshiri has owned 49.9% of Everton Football Club. In that time, his holding company (minority owned […]
So where did all the money come from?
So where did all the money come from? The surprising answer to this question is that we (Everton) are likely to have financed the summer by using our existing resources. Financially, at least, whilst there are large challenges ahead, it looks like we are in extremely capable hands, working our resources and credit facilities […]