As ever I get together with George and Andy Costigan for this week’s Talking the Blues. We discuss revenues, how will fans get back into grounds, re-branding & a commitment to excellence […]
The Impossible Dream
The Impossible Dream So sang Frank Sinatra. There are times when supporting Everton, being interested in their business approach and questioning how on earth we will compete on the pitch, […]
Diversification and our future growth strategy
Way back in 1992, the Premier League was created and built on the back of Sky’s desire to use football as their unique selling proposition as Sky strove to build a subscription-based […]
Growing commercial revenues?
In a recent tweet I highlighted the difference in levels of non-broadcasting income growth between Everton, Manchester United and Liverpool. I highlighted the fact that Liverpool FC have increased non-broadcasting income by […]
The turning point?
Perhaps in the famous words of Winston Churchill, “Now this is not the end. It is not even the beginning of the end. but it is, perhaps, the end of the beginning”. […]
Knowing your customer/fan – moving out of the dark ages
Football’s approach to “knowing your customer” lives in the dark ages. Generally, most clubs have no basis for optimising revenues from across their customer and fan base. I’ll argue some clubs, Everton […]
Football shirt manufacturer deals – a barometer of a club’s appeal
Shirt manufacturer deals are big business, and highly topical with the new Chelsea Nike deal starting today, as indeed is the new Spurs’ Nike deal. Everton are contracted to Umbro until […]
Everton – the brand and the opportunities
On The Blue Room we recently published Episode 5 of #EvertonBusinessMatters. The subject was Everton- the brand, and the discussion has created a huge amount of comment. I thought therefore I’d […]