As I write this, it is already the second week in November and a time that was supposed to offer so much has without doubt, significant questions requiring answers in the near term. Fortunately, within the space of two months,… Read More ›
Everton finances
Everton & Fanatics
In the most recent Everton Business Matters podcast, John and I had a reasonably heated discussion over outsourcing particularly in relation to our merchandising capabilities and our ability to grow our retailing presence. That, and with the details coming out… Read More ›
Thoughts on Bramley-Moore & the current financial conditions at Everton
Football has become a game of absolutes – almost everything related to football is either appallingly bad or amazingly good. Depending on which team you support, the result, how we played, who the opposition are, the performance of the referee,… Read More ›
The more things change, the more they stay the same…..
Much has been spoken about Everton’s approach to this transfer window, the first full summer window for which Brands & Silva will have had the opportunity to plan well in advance. Whatever plans they have must be put into the… Read More ›
Club or corporation?
If you know your history…… So much of Everton’s media is caught up in our past. Not only media, not only fan generated content, but the ethos of the club and the business itself. We all refer to our past,… Read More ›
More fan engagement required above & beyond stage 2 of the public consultation
Stage 2 of public consultation re Bramley Moore and Goodison Legacy Project On 9th May, Everton Football Club announced plans for the second stage of the public consultation regarding the Bramley Moore Stadium and the Goodison Legacy Project. In line… Read More ›
The Bramley-Moore business model will stretch “affordable” ticketing policies
“Our most expensive adult Season Ticket is £565 in the Sir Philip Carter Park Stand, less than £30 per game. In real terms, when you allow for the impact of inflation, our adult Season Ticket prices are 16% cheaper than… Read More ›
Everton extend their existing relationship with Fanatics
Our long relationship with Fanatics (previously Kitbag) goes back 10 years, with our existing contract running out in May 2019. The original contracts were negotiated at a very different time for the club. Whilst we had relative stability on… Read More ›
Diversification and our future growth strategy
Way back in 1992, the Premier League was created and built on the back of Sky’s desire to use football as their unique selling proposition as Sky strove to build a subscription-based satellite service in the UK. As competition grew… Read More ›
Everton’s January transfer window driven by regulations or pure financial sense?
There has been much talk in the media both locally and nationally regarding Everton’s ability or willingness to acquire new players during this January window. Brands commented at the Annual General Meeting on the unlikelihood of doing business in… Read More ›
Analysis of the proposed 52,000 capacity for Bramley-Moore, including season ticket pricing
On the 20th December 2018, Everton put forward a proposal (not decision) subject to further consultation and planning approval to design and build Bramley-Moore with an initial capacity of 52,000. I’ve plenty of reasons to disagree with the proposal but… Read More ›
Investment in squad & exceptional expenses return Everton FC to losses – Report & Analysis of 2017/18 Accounts
“It’s the most wonderful time of the year”…. Genuinely, I feel Christmas is upon us when the Everton Annual Report & Accounts slip into the inbox – time for mince pies and perhaps a glass of something warming as I… Read More ›
Where is the growth coming from?
Where is the growth coming from? Revenue growth is so important to any business regardless of whether they’re at the top of their particular industry or market, or as I like to believe Everton should be, a challenger… Read More ›
Growing commercial revenues?
In a recent tweet I highlighted the difference in levels of non-broadcasting income growth between Everton, Manchester United and Liverpool. I highlighted the fact that Liverpool FC have increased non-broadcasting income by £140 million (2016/17 accounts) in the 12 years… Read More ›
The “complexities” of financing a stadium build?
One of the things that strikes me throughout the period that Bramley-Moore has been our proposed new home is the language various officers within the club have used to describe the process of raising finance for the stadium. Our past… Read More ›
Moshiri gains majority control, an ideal time to bring clarity to our future
After much speculation throughout the summer of further Board changes, and perhaps a right issue in the offering, Everton released the news this morning that Farhad Moshiri had increased his shareholding from 49.9% to 68.6% of Everton Football Club. In… Read More ›
Usmanov speculation?
I suppose you never get to being a multi-billionaire without being unconventional, and having the ability to surprise along the way. Alisher Usmanov has certainly demonstrated those abilities in the two and a half years his business partner Farhad Moshiri… Read More ›
So where did all the money come from?
So where did all the money come from? The surprising answer to this question is that we (Everton) are likely to have financed the summer by using our existing resources. Financially, at least, whilst there are large challenges ahead,… Read More ›