More fan engagement required above & beyond stage 2 of the public consultation

Stage 2 of public consultation re Bramley Moore and Goodison Legacy Project On 9th May, Everton Football Club announced plans for the second stage of the public consultation regarding the Bramley Moore Stadium and the Goodison Legacy Project. In line with the previously advised timetable the dates are 26th July through to 25th August 2019. […]

The Bramley-Moore business model will stretch “affordable” ticketing policies

“Our most expensive adult Season Ticket is £565 in the Sir Philip Carter Park Stand, less than £30 per game. In real terms, when you allow for the impact of inflation, our adult Season Ticket prices are 16% cheaper than they were 10 years ago, saving our adult supporters approximately £100 a season. But I […]

Everton extend their existing relationship with Fanatics

Our long relationship with Fanatics (previously Kitbag) goes back 10 years, with our existing contract running out in May 2019.   The original contracts were negotiated at a very different time for the club. Whilst we had relative stability on the pitch, financially we were in difficult times with our retailing being loss making. However […]

Diversification and our future growth strategy

Way back in 1992, the Premier League was created and built on the back of Sky’s desire to use football as their unique selling proposition as Sky strove to build a subscription-based satellite service in the UK. As competition grew for domestic broadcasting rights their value increased exponentially, fueling huge increases in football wages and […]

Everton’s January transfer window driven by regulations or pure financial sense?

There has been much talk in the media both locally and nationally regarding Everton’s ability or willingness to acquire new players during this January window.   Brands commented at the Annual General Meeting on the unlikelihood of doing business in the January window and in his most recent pre-match press conference, Marco Silva  was quoted […]

Analysis of the proposed 52,000 capacity for Bramley-Moore, including season ticket pricing

On the 20th December 2018, Everton put forward a proposal (not decision) subject to further consultation and planning approval to design and build Bramley-Moore with an initial capacity of 52,000. I’ve plenty of reasons to disagree with the proposal but for the purposes of this article I’ll focus on the business case and the impact […]

Investment in squad & exceptional expenses return Everton FC to losses – Report & Analysis of 2017/18 Accounts

“It’s the most wonderful time of the year”…. Genuinely, I feel Christmas is upon us when the Everton Annual Report & Accounts slip into the inbox – time for mince pies and perhaps a glass of something warming as I review the financial affairs of our beloved club in the year 2017/18 (year ending 31 […]

The “complexities” of financing a stadium build?

One of the things that strikes me throughout the period that Bramley-Moore has been our proposed new home is the language various officers within the club have used to describe the process of raising finance for the stadium. Our past CEO often used the words difficult, challenging and uncertain. In his much welcomed first public […]

Moshiri gains majority control, an ideal time to bring clarity to our future

After much speculation throughout the summer of further Board changes, and perhaps a right issue in the offering, Everton released the news this morning that Farhad Moshiri had increased his shareholding from 49.9% to 68.6% of Everton Football Club. In doing so he becomes the clear majority owner of the club. As per the statement, […]

Usmanov sells Arsenal shares to Kroenke

In an unexpected move Alisher Usmanov has agreed to sell Red & White Securities  30.04% stake in Arsenal to his arch rival Stan Kroenke. The deal was announced by the Nex Stock Exchange at 7am this morning. https://www.nexexchange.com/announcements?newsid=4098237 As a result of this transaction, Usmanov is no longer restricted in buying shares or acquiring an […]