Everton finances

Football Shorts Part II

Football Shorts is an analytical series (part I here) examining Premier League finances in the light, not only of the short term implications of lockdown and suspension of professional football, but the wider long term implications of a severe global… Read More ›

Football Shorts (part 1)

In finance, short selling or “being short” of a stock, a bond or a currency means that the investor has a negative view on the future price of the asset and positions him/herself to make a profit from any future… Read More ›

Business as usual?

It is not business as usual. The cost base of the club has to be addressed. That is inevitable. It’s inevitable from a regulatory point of view (even if there’s a temporary relaxation to reflect the extraordinary circumstances currently) but more importantly for the club’s future solvency.

Staring into the abyss?

The Bull market has ended. It always does. The tragic events of the Covid-19 pandemic have brought a closure to more than a quarter of a century of unbroken growth in Premier League revenues, inflated values and even greater inflation… Read More ›

Unchartered territory

How things can change and change quickly. A few weeks ago we were contemplating a strong finish to the season and the prospects of European football…. Clearly there are far more important matters than football at present, however such is… Read More ›

January (or June) Sales?

“Clear the deadwood” A charge that’s been made by many members of the press and even more Evertonians since Marcel Brands arrived from PSV Eindhoven in May 2018. It is the apparently obvious route to reducing Everton’s bloated, expensive and… Read More ›

Critical times

As I write this, it is already the second week in November and a time that was supposed to offer so much has without doubt, significant questions requiring answers in the near term. Fortunately, within the space of two months,… Read More ›

Everton & Fanatics

In the most recent Everton Business Matters podcast, John and I had a reasonably heated discussion over outsourcing particularly in relation to our merchandising capabilities and our ability to grow our retailing presence. That, and with the details coming out… Read More ›