Much has been spoken about Everton’s approach to this transfer window, the first full summer window for which Brands & Silva will have had the opportunity to plan well in advance. Whatever plans they have must be put into the context of Everton’s financial position. Therefore, I thought it useful to look at what’s occurred […]
Category: Everton finances
Club or corporation?
If you know your history…… So much of Everton’s media is caught up in our past. Not only media, not only fan generated content, but the ethos of the club and the business itself. We all refer to our past, we all reminisce, amplify and rejoice in those past moments when either the club or […]
More fan engagement required above & beyond stage 2 of the public consultation
Stage 2 of public consultation re Bramley Moore and Goodison Legacy Project On 9th May, Everton Football Club announced plans for the second stage of the public consultation regarding the Bramley Moore Stadium and the Goodison Legacy Project. In line with the previously advised timetable the dates are 26th July through to 25th August 2019. […]
The Bramley-Moore business model will stretch “affordable” ticketing policies
“Our most expensive adult Season Ticket is £565 in the Sir Philip Carter Park Stand, less than £30 per game. In real terms, when you allow for the impact of inflation, our adult Season Ticket prices are 16% cheaper than they were 10 years ago, saving our adult supporters approximately £100 a season. But I […]
Everton extend their existing relationship with Fanatics
Our long relationship with Fanatics (previously Kitbag) goes back 10 years, with our existing contract running out in May 2019. The original contracts were negotiated at a very different time for the club. Whilst we had relative stability on the pitch, financially we were in difficult times with our retailing being loss making. However […]
Diversification and our future growth strategy
Way back in 1992, the Premier League was created and built on the back of Sky’s desire to use football as their unique selling proposition as Sky strove to build a subscription-based satellite service in the UK. As competition grew for domestic broadcasting rights their value increased exponentially, fueling huge increases in football wages and […]
Everton’s January transfer window driven by regulations or pure financial sense?
There has been much talk in the media both locally and nationally regarding Everton’s ability or willingness to acquire new players during this January window. Brands commented at the Annual General Meeting on the unlikelihood of doing business in the January window and in his most recent pre-match press conference, Marco Silva was quoted […]
Analysis of the proposed 52,000 capacity for Bramley-Moore, including season ticket pricing
On the 20th December 2018, Everton put forward a proposal (not decision) subject to further consultation and planning approval to design and build Bramley-Moore with an initial capacity of 52,000. I’ve plenty of reasons to disagree with the proposal but for the purposes of this article I’ll focus on the business case and the impact […]
Investment in squad & exceptional expenses return Everton FC to losses – Report & Analysis of 2017/18 Accounts
“It’s the most wonderful time of the year”…. Genuinely, I feel Christmas is upon us when the Everton Annual Report & Accounts slip into the inbox – time for mince pies and perhaps a glass of something warming as I review the financial affairs of our beloved club in the year 2017/18 (year ending 31 […]
Where is the growth coming from?
Where is the growth coming from? Revenue growth is so important to any business regardless of whether they’re at the top of their particular industry or market, or as I like to believe Everton should be, a challenger organisation with a view to dominating the market in future years. The question for the […]
Growing commercial revenues?
In a recent tweet I highlighted the difference in levels of non-broadcasting income growth between Everton, Manchester United and Liverpool. I highlighted the fact that Liverpool FC have increased non-broadcasting income by £140 million (2016/17 accounts) in the 12 years since 2005, and Manchester United a staggering £293 million. In the same period Everton increased […]
The “complexities” of financing a stadium build?
One of the things that strikes me throughout the period that Bramley-Moore has been our proposed new home is the language various officers within the club have used to describe the process of raising finance for the stadium. Our past CEO often used the words difficult, challenging and uncertain. In his much welcomed first public […]
Moshiri gains majority control, an ideal time to bring clarity to our future
After much speculation throughout the summer of further Board changes, and perhaps a right issue in the offering, Everton released the news this morning that Farhad Moshiri had increased his shareholding from 49.9% to 68.6% of Everton Football Club. In doing so he becomes the clear majority owner of the club. As per the statement, […]
Usmanov speculation?
I suppose you never get to being a multi-billionaire without being unconventional, and having the ability to surprise along the way. Alisher Usmanov has certainly demonstrated those abilities in the two and a half years his business partner Farhad Moshiri has owned 49.9% of Everton Football Club. In that time, his holding company (minority owned […]
So where did all the money come from?
So where did all the money come from? The surprising answer to this question is that we (Everton) are likely to have financed the summer by using our existing resources. Financially, at least, whilst there are large challenges ahead, it looks like we are in extremely capable hands, working our resources and credit facilities […]
Usmanov sells Arsenal shares to Kroenke
In an unexpected move Alisher Usmanov has agreed to sell Red & White Securities 30.04% stake in Arsenal to his arch rival Stan Kroenke. The deal was announced by the Nex Stock Exchange at 7am this morning. https://www.nexexchange.com/announcements?newsid=4098237 As a result of this transaction, Usmanov is no longer restricted in buying shares or acquiring an […]
The case for 60,000
Sometimes an argument is so compelling it is worth repeating more than once. It’s the argument for, and justification of a capacity of 60,000 at the new Bramley-Moore stadium. From my perspective there are two elements to the logical argument, namely demand and affordability, with a third more emotional argument centred on ambition and the […]
Time for patience – on the pitch, at least
It’s the 15th July, the World Cup Final has just finished, and undoubtedly for many Evertonians attention will return to the fact we’ve not signed anyone to date, in this window. Frustration, disbelief, anger, and fear are just some of the emotions expressed on social media, no doubt accelerated by the changes to the English […]