Opinion

Critical times

As I write this, it is already the second week in November and a time that was supposed to offer so much has without doubt, significant questions requiring answers in the near term. Fortunately, within the space of two months,… Read More ›

Everton & Fanatics

In the most recent Everton Business Matters podcast, John and I had a reasonably heated discussion over outsourcing particularly in relation to our merchandising capabilities and our ability to grow our retailing presence. That, and with the details coming out… Read More ›

Club or corporation?

If you know your history…… So much of Everton’s media is caught up in our past. Not only media, not only fan generated content, but the ethos of the club and the business itself. We all refer to our past,… Read More ›

The Impossible Dream

The Impossible Dream     So sang Frank Sinatra. There are times when supporting Everton, being interested in their business approach and questioning how on earth we will compete on the pitch, paying for an expensive but not hugely cash… Read More ›