If you know your history…… So much of Everton’s media is caught up in our past. Not only media, not only fan generated content, but the ethos of the club and the business itself. We all refer to our past, we all reminisce, amplify and rejoice in those past moments when either the club or […]
Tag: board
The Impossible Dream
The Impossible Dream So sang Frank Sinatra. There are times when supporting Everton, being interested in their business approach and questioning how on earth we will compete on the pitch, paying for an expensive but not hugely cash generative stadium, I wonder about our ability, indeed desire “to run where the brave dare […]
The Bramley-Moore business model will stretch “affordable” ticketing policies
“Our most expensive adult Season Ticket is £565 in the Sir Philip Carter Park Stand, less than £30 per game. In real terms, when you allow for the impact of inflation, our adult Season Ticket prices are 16% cheaper than they were 10 years ago, saving our adult supporters approximately £100 a season. But I […]
Bramley-Moore demand and how to grow it further
When I have put the case for a higher capacity stadium one of the first objections put forward are on the grounds that “thousands of empty seats will destroy atmosphere”. Firstly I hope to demonstrate that there would not be “thousands of empty seats” but I also think there’s a more interesting point to make: […]
Analysis of the proposed 52,000 capacity for Bramley-Moore, including season ticket pricing
On the 20th December 2018, Everton put forward a proposal (not decision) subject to further consultation and planning approval to design and build Bramley-Moore with an initial capacity of 52,000. I’ve plenty of reasons to disagree with the proposal but for the purposes of this article I’ll focus on the business case and the impact […]
Where is the growth coming from?
Where is the growth coming from? Revenue growth is so important to any business regardless of whether they’re at the top of their particular industry or market, or as I like to believe Everton should be, a challenger organisation with a view to dominating the market in future years. The question for the […]
The “complexities” of financing a stadium build?
One of the things that strikes me throughout the period that Bramley-Moore has been our proposed new home is the language various officers within the club have used to describe the process of raising finance for the stadium. Our past CEO often used the words difficult, challenging and uncertain. In his much welcomed first public […]
Moshiri gains majority control, an ideal time to bring clarity to our future
After much speculation throughout the summer of further Board changes, and perhaps a right issue in the offering, Everton released the news this morning that Farhad Moshiri had increased his shareholding from 49.9% to 68.6% of Everton Football Club. In doing so he becomes the clear majority owner of the club. As per the statement, […]
The case for 60,000
Sometimes an argument is so compelling it is worth repeating more than once. It’s the argument for, and justification of a capacity of 60,000 at the new Bramley-Moore stadium. From my perspective there are two elements to the logical argument, namely demand and affordability, with a third more emotional argument centred on ambition and the […]
Time for patience – on the pitch, at least
It’s the 15th July, the World Cup Final has just finished, and undoubtedly for many Evertonians attention will return to the fact we’ve not signed anyone to date, in this window. Frustration, disbelief, anger, and fear are just some of the emotions expressed on social media, no doubt accelerated by the changes to the English […]
Risk comes from not knowing what you’re doing.
One of the world’s greatest investors, Warren Buffett was once asked to define risk. There are a multitude of definitions, strategies and papers written on the subject, every Business School in the world including Harvard, devotes huge amounts of time and intellectual capital into defining, identifying and more often than not, negating risk. Buffett’s answer […]
If all of this was easy, it wouldn’t be worth doing
The truth is that nothing in life that’s worth achieving is achieved easily. It’s difficult from wherever you start. A year ago we had a significant financial base from which to start; we had sellable players in Lukaku and Barkley in particular (even though the stated intention was to keep our best talent), and we […]
Time for boldness
Whilst attention understandably has switched to the final games of the most disappointing season imaginable and particularly the leaving date of the soon to be departed Allardyce and CEO Robert Elstone, it’s probable matters are coming to a head in the boardroom regarding the final budgets, design and capacity of Bramley -Moore. It’s a well-worn […]
Kicking the can down Goodison Road
“Kicking the can down the road” forms part of the lyrics of Randy Newman’s achingly sad “I think it’s going to rain today” written back in 1968, ironically when perhaps (and unknown to him for sure) Everton and indeed the City of Liverpool were at the peak of their powers. In modern day language it […]
The role of a Sporting Director and why Everton need one.
Let’s start with the need first. It’s my belief that a sporting director is needed for many reasons, not only at Everton but among all clubs with the ambition to succeed. It’s needed at corporate and shareholder level, and most importantly needed for sporting performance reasons. Too big a role? With the size of […]
The boards of the ‘big 6’ and the challenge for Everton
Arguably Premier League football is a heavily subsidised business. Subsidised by the riches of broadcasting rights which have grown exponentially over the last 25 years ago. Participation in the Premier League has guaranteed levels of income not dreamed of even 10 years ago. However, it is often argued by economists that subsidised businesses or sectors […]
Wanted: Leadership and Communication
There’s been much talk about Everton since Moshiri acquired his 49.9% stake in February 2016, yet communications from Everton have been inconsistent and incomplete, especially in recent times. The question must be asked Why? It can either really only be one of three reasons. Either (i) they consciously have decided not to share information, (ii) […]
Is a lack of communication causing a crisis of confidence ?
We’re 19 months into the Moshiri era. In that time, we’ve seen him buy 49.9% of the club’s shares, have an option to buy another 23-24%, he’s repaired the balance sheet, changed the management team and structure of the non-playing staff, spent heavily in the transfer market, acquired Bramley Moore – the iconic dockside […]