The more things change, the more they stay the same…..

Much has been spoken about Everton’s approach to this transfer window, the first full summer window for which Brands & Silva will have had the opportunity to plan well in advance. Whatever plans they have must be put into the context of Everton’s financial position. Therefore, I thought it useful to look at what’s occurred […]

The Bramley-Moore business model will stretch “affordable” ticketing policies

“Our most expensive adult Season Ticket is £565 in the Sir Philip Carter Park Stand, less than £30 per game. In real terms, when you allow for the impact of inflation, our adult Season Ticket prices are 16% cheaper than they were 10 years ago, saving our adult supporters approximately £100 a season. But I […]

Analysis of the proposed 52,000 capacity for Bramley-Moore, including season ticket pricing

On the 20th December 2018, Everton put forward a proposal (not decision) subject to further consultation and planning approval to design and build Bramley-Moore with an initial capacity of 52,000. I’ve plenty of reasons to disagree with the proposal but for the purposes of this article I’ll focus on the business case and the impact […]

The “complexities” of financing a stadium build?

One of the things that strikes me throughout the period that Bramley-Moore has been our proposed new home is the language various officers within the club have used to describe the process of raising finance for the stadium. Our past CEO often used the words difficult, challenging and uncertain. In his much welcomed first public […]

Moshiri gains majority control, an ideal time to bring clarity to our future

After much speculation throughout the summer of further Board changes, and perhaps a right issue in the offering, Everton released the news this morning that Farhad Moshiri had increased his shareholding from 49.9% to 68.6% of Everton Football Club. In doing so he becomes the clear majority owner of the club. As per the statement, […]

Risk comes from not knowing what you’re doing.

One of the world’s greatest investors, Warren Buffett was once asked to define risk. There are a multitude of definitions, strategies and papers written on the subject, every Business School in the world including Harvard, devotes huge amounts of time and intellectual capital into defining, identifying and more often than not, negating risk. Buffett’s answer […]

Time for boldness

Whilst attention understandably has switched to the final games of the most disappointing season imaginable and particularly the leaving date of the soon to be departed Allardyce and CEO Robert Elstone, it’s probable matters are coming to a head in the boardroom regarding the final budgets, design and capacity of Bramley -Moore. It’s a well-worn […]

The role of a Sporting Director and why Everton need one.

Let’s start with the need first. It’s my belief that a sporting director is needed for many reasons, not only at Everton but among all clubs with the ambition to succeed. It’s needed at corporate and shareholder level, and most importantly needed for sporting performance reasons.   Too big a role? With the size of […]

The boards of the ‘big 6’ and the challenge for Everton

Arguably Premier League football is a heavily subsidised business. Subsidised by the riches of broadcasting rights which have grown exponentially over the last 25 years ago. Participation in the Premier League has guaranteed levels of income not dreamed of even 10 years ago. However, it is often argued by economists that subsidised businesses or sectors […]