"All for one, one for all, Everton's the team that plays beautiful football"
The Impossible Dream So sang Frank Sinatra. There are times when supporting Everton, being interested in their business approach and questioning how on earth we will compete on the pitch, paying for an expensive but not hugely cash generative stadium, I wonder about our ability, indeed desire “to run where the brave dare […]
“Our most expensive adult Season Ticket is £565 in the Sir Philip Carter Park Stand, less than £30 per game. In real terms, when you allow for the impact of inflation, our adult Season Ticket prices are 16% cheaper than they were 10 years ago, saving our adult supporters approximately £100 a season. But I […]
When I have put the case for a higher capacity stadium one of the first objections put forward are on the grounds that “thousands of empty seats will destroy atmosphere”. Firstly I hope to demonstrate that there would not be “thousands of empty seats” but I also think there’s a more interesting point to make: […]
On the 20th December 2018, Everton put forward a proposal (not decision) subject to further consultation and planning approval to design and build Bramley-Moore with an initial capacity of 52,000. I’ve plenty of reasons to disagree with the proposal but for the purposes of this article I’ll focus on the business case and the impact […]
Where is the growth coming from? Revenue growth is so important to any business regardless of whether they’re at the top of their particular industry or market, or as I like to believe Everton should be, a challenger organisation with a view to dominating the market in future years. The question for the […]
One of the things that strikes me throughout the period that Bramley-Moore has been our proposed new home is the language various officers within the club have used to describe the process of raising finance for the stadium. Our past CEO often used the words difficult, challenging and uncertain. In his much welcomed first public […]
After much speculation throughout the summer of further Board changes, and perhaps a right issue in the offering, Everton released the news this morning that Farhad Moshiri had increased his shareholding from 49.9% to 68.6% of Everton Football Club. In doing so he becomes the clear majority owner of the club. As per the statement, […]
Sometimes an argument is so compelling it is worth repeating more than once. It’s the argument for, and justification of a capacity of 60,000 at the new Bramley-Moore stadium. From my perspective there are two elements to the logical argument, namely demand and affordability, with a third more emotional argument centred on ambition and the […]
It’s the 15th July, the World Cup Final has just finished, and undoubtedly for many Evertonians attention will return to the fact we’ve not signed anyone to date, in this window. Frustration, disbelief, anger, and fear are just some of the emotions expressed on social media, no doubt accelerated by the changes to the English […]