After the most soul destroying defeat to Norwich at home – we explore Silva’s position, how we ended up in this position and what we need to do to recover. We also explore the potential consequences of the “R” word…. Read More ›
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Critical times
As I write this, it is already the second week in November and a time that was supposed to offer so much has without doubt, significant questions requiring answers in the near term. Fortunately, within the space of two months,… Read More ›
Talking the Blues – looking for solutions
It’s a couple of days after results conspired horribly against the Blues, albeit we should never forget ultimately we are responsible for our performances and position in the Premier League. In this podcast Andy, George and myself look at solutions,… Read More ›
The more things change, the more they stay the same…..
Much has been spoken about Everton’s approach to this transfer window, the first full summer window for which Brands & Silva will have had the opportunity to plan well in advance. Whatever plans they have must be put into the… Read More ›
Club or corporation?
If you know your history…… So much of Everton’s media is caught up in our past. Not only media, not only fan generated content, but the ethos of the club and the business itself. We all refer to our past,… Read More ›
The Impossible Dream
The Impossible Dream So sang Frank Sinatra. There are times when supporting Everton, being interested in their business approach and questioning how on earth we will compete on the pitch, paying for an expensive but not hugely cash… Read More ›
The Bramley-Moore business model will stretch “affordable” ticketing policies
“Our most expensive adult Season Ticket is £565 in the Sir Philip Carter Park Stand, less than £30 per game. In real terms, when you allow for the impact of inflation, our adult Season Ticket prices are 16% cheaper than… Read More ›
Bramley-Moore demand and how to grow it further
When I have put the case for a higher capacity stadium one of the first objections put forward are on the grounds that “thousands of empty seats will destroy atmosphere”. Firstly I hope to demonstrate that there would not be… Read More ›
Analysis of the proposed 52,000 capacity for Bramley-Moore, including season ticket pricing
On the 20th December 2018, Everton put forward a proposal (not decision) subject to further consultation and planning approval to design and build Bramley-Moore with an initial capacity of 52,000. I’ve plenty of reasons to disagree with the proposal but… Read More ›
Where is the growth coming from?
Where is the growth coming from? Revenue growth is so important to any business regardless of whether they’re at the top of their particular industry or market, or as I like to believe Everton should be, a challenger… Read More ›
The “complexities” of financing a stadium build?
One of the things that strikes me throughout the period that Bramley-Moore has been our proposed new home is the language various officers within the club have used to describe the process of raising finance for the stadium. Our past… Read More ›
Moshiri gains majority control, an ideal time to bring clarity to our future
After much speculation throughout the summer of further Board changes, and perhaps a right issue in the offering, Everton released the news this morning that Farhad Moshiri had increased his shareholding from 49.9% to 68.6% of Everton Football Club. In… Read More ›
The case for 60,000
Sometimes an argument is so compelling it is worth repeating more than once. It’s the argument for, and justification of a capacity of 60,000 at the new Bramley-Moore stadium. From my perspective there are two elements to the logical argument,… Read More ›
Time for patience – on the pitch, at least
It’s the 15th July, the World Cup Final has just finished, and undoubtedly for many Evertonians attention will return to the fact we’ve not signed anyone to date, in this window. Frustration, disbelief, anger, and fear are just some of… Read More ›
Risk comes from not knowing what you’re doing.
One of the world’s greatest investors, Warren Buffett was once asked to define risk. There are a multitude of definitions, strategies and papers written on the subject, every Business School in the world including Harvard, devotes huge amounts of time… Read More ›
If all of this was easy, it wouldn’t be worth doing
The truth is that nothing in life that’s worth achieving is achieved easily. It’s difficult from wherever you start. A year ago we had a significant financial base from which to start; we had sellable players in Lukaku and Barkley… Read More ›
Time for boldness
Whilst attention understandably has switched to the final games of the most disappointing season imaginable and particularly the leaving date of the soon to be departed Allardyce and CEO Robert Elstone, it’s probable matters are coming to a head in… Read More ›
Kicking the can down Goodison Road
“Kicking the can down the road” forms part of the lyrics of Randy Newman’s achingly sad “I think it’s going to rain today” written back in 1968, ironically when perhaps (and unknown to him for sure) Everton and indeed the… Read More ›