"All for one, one for all, Everton's the team that plays beautiful football"
Way back in 1992, the Premier League was created and built on the back of Sky’s desire to use football as their unique selling proposition as Sky strove to build a subscription-based satellite service in the UK. As competition grew for domestic broadcasting rights their value increased exponentially, fueling huge increases in football wages and […]
There has been much talk in the media both locally and nationally regarding Everton’s ability or willingness to acquire new players during this January window. Brands commented at the Annual General Meeting on the unlikelihood of doing business in the January window and in his most recent pre-match press conference, Marco Silva was quoted […]
“It’s the most wonderful time of the year”…. Genuinely, I feel Christmas is upon us when the Everton Annual Report & Accounts slip into the inbox – time for mince pies and perhaps a glass of something warming as I review the financial affairs of our beloved club in the year 2017/18 (year ending 31 […]
It’s the 15th July, the World Cup Final has just finished, and undoubtedly for many Evertonians attention will return to the fact we’ve not signed anyone to date, in this window. Frustration, disbelief, anger, and fear are just some of the emotions expressed on social media, no doubt accelerated by the changes to the English […]
This morning saw the greatly anticipated business meeting “Everton Football Stadium and Associated Regeneration” hosted by “Downtown in Business” featuring Everton’s current CEO, Robert Elstone and Liverpool City Council Mayor, Joe Anderson. The meeting was split into two parts, Robert Elstone speaking first followed by Joe Anderson. I don’t intend going through the meeting […]
Perhaps in the famous words of Winston Churchill, “Now this is not the end. It is not even the beginning of the end. but it is, perhaps, the end of the beginning”. Churchill’s quote came after the first Allied victory of WWII, after a whole series of defeats from Dunkirk to Singapore, the victory at […]
Football’s approach to “knowing your customer” lives in the dark ages. Generally, most clubs have no basis for optimising revenues from across their customer and fan base. I’ll argue some clubs, Everton included, could be accused of not knowing their product either. Football is almost unique in business in that each club is almost entirely […]
Let’s start with the need first. It’s my belief that a sporting director is needed for many reasons, not only at Everton but among all clubs with the ambition to succeed. It’s needed at corporate and shareholder level, and most importantly needed for sporting performance reasons. Too big a role? With the size of […]
Arguably Premier League football is a heavily subsidised business. Subsidised by the riches of broadcasting rights which have grown exponentially over the last 25 years ago. Participation in the Premier League has guaranteed levels of income not dreamed of even 10 years ago. However, it is often argued by economists that subsidised businesses or sectors […]