Diversification and our future growth strategy

Way back in 1992, the Premier League was created and built on the back of Sky’s desire to use football as their unique selling proposition as Sky strove to build a subscription-based satellite service in the UK. As competition grew for domestic broadcasting rights their value increased exponentially, fueling huge increases in football wages and […]

Everton’s January transfer window driven by regulations or pure financial sense?

There has been much talk in the media both locally and nationally regarding Everton’s ability or willingness to acquire new players during this January window.   Brands commented at the Annual General Meeting on the unlikelihood of doing business in the January window and in his most recent pre-match press conference, Marco Silva  was quoted […]

Investment in squad & exceptional expenses return Everton FC to losses – Report & Analysis of 2017/18 Accounts

“It’s the most wonderful time of the year”…. Genuinely, I feel Christmas is upon us when the Everton Annual Report & Accounts slip into the inbox – time for mince pies and perhaps a glass of something warming as I review the financial affairs of our beloved club in the year 2017/18 (year ending 31 […]

Unnecessary caution at business breakfast meeting on Bramley-Moore

This morning saw the greatly anticipated business meeting “Everton Football Stadium and Associated Regeneration” hosted by “Downtown in Business” featuring Everton’s current CEO, Robert Elstone and Liverpool City Council Mayor, Joe Anderson.   The meeting was split into two parts, Robert Elstone speaking first followed by Joe Anderson. I don’t intend going through the meeting […]

Knowing your customer/fan – moving out of the dark ages

Football’s approach to “knowing your customer” lives in the dark ages. Generally, most clubs have no basis for optimising revenues from across their customer and fan base. I’ll argue some clubs, Everton included, could be accused of not knowing their product either. Football is almost unique in business in that each club is almost entirely […]

The role of a Sporting Director and why Everton need one.

Let’s start with the need first. It’s my belief that a sporting director is needed for many reasons, not only at Everton but among all clubs with the ambition to succeed. It’s needed at corporate and shareholder level, and most importantly needed for sporting performance reasons.   Too big a role? With the size of […]

The boards of the ‘big 6’ and the challenge for Everton

Arguably Premier League football is a heavily subsidised business. Subsidised by the riches of broadcasting rights which have grown exponentially over the last 25 years ago. Participation in the Premier League has guaranteed levels of income not dreamed of even 10 years ago. However, it is often argued by economists that subsidised businesses or sectors […]

Analysis of Everton Annual Report & Accounts to 31st May 2017

With rather odd timing, Everton published their 2016/17 Annual Report & Accounts on the weekend immediately before Christmas resulting in almost no press comment. I do hope that the Annual General Meeting on 9th January 2018 will result in more publicity. It is a great shame as the Accounts published are the most notable for […]

Paradise Lost? – the Panorama story

Paradise Lost? This evening the BBC investigative programme “Panorama” ran the first of  two episodes looking at offshore finance, in particular the so-called “Paradise Papers”. The programme spends a considerable amount of time examining Usmanov and Moshiri’s investment in Arsenal and Moshiri’s subsequent acquisition of Everton shares.     As I’ve described in detail below […]

The enormity of the next Everton manager appointment.

Far from reducing the tension around Finch Farm, or the executive offices at Goodison Park, plus of course, offices in London and Monaco, the decision to fire Ronald Koeman less than half way through the “3 year project” will bring Everton’s status in the modern game, and the ambition and abilities to execute actions to […]

The commercial challenges facing Everton (part 1)

In our most recent #EvertonBusinessMatters podcast we looked at the commercial performance of Everton relative to the 6 clubs (our peer group) currently dominating the financial and footballing tables. In the podcast we gave the headline figures in £m for commercial revenue generation as follows: A health warning – these figures will rise significantly for season […]

Turning the tables on the Premier League “big 6”

Much has been written and spoken about recently on the attempt by the “big 6” to grab more of the seemingly ever increasing broadcasting revenues paid to the Premier league clubs.   Backed by Richard Scudamore, Premier League Executive Chairman, and somewhat incongruously Everton, West Ham United and Leicester City the “big six” attempted to […]