Football’s approach to “knowing your customer” lives in the dark ages. Generally, most clubs have no basis for optimising revenues from across their customer and fan base. I’ll argue some clubs, Everton […]
The role of a Sporting Director and why Everton need one.
Let’s start with the need first. It’s my belief that a sporting director is needed for many reasons, not only at Everton but among all clubs with the ambition to succeed. It’s […]
The boards of the ‘big 6’ and the challenge for Everton
Arguably Premier League football is a heavily subsidised business. Subsidised by the riches of broadcasting rights which have grown exponentially over the last 25 years ago. Participation in the Premier League has […]
Analysis of Everton Annual Report & Accounts to 31st May 2017
With rather odd timing, Everton published their 2016/17 Annual Report & Accounts on the weekend immediately before Christmas resulting in almost no press comment. I do hope that the Annual General Meeting […]
Paradise Lost? – the Panorama story
Paradise Lost? This evening the BBC investigative programme “Panorama” ran the first of two episodes looking at offshore finance, in particular the so-called “Paradise Papers”. The programme spends a considerable amount of […]
The commercial challenges facing Everton (part 1)
In our most recent #EvertonBusinessMatters podcast we looked at the commercial performance of Everton relative to the 6 clubs (our peer group) currently dominating the financial and footballing tables. In the podcast we […]