More fan engagement required above & beyond stage 2 of the public consultation

Stage 2 of public consultation re Bramley Moore and Goodison Legacy Project On 9th May, Everton Football Club announced plans for the second stage of the public consultation regarding the Bramley Moore Stadium and the Goodison Legacy Project. In line with the previously advised timetable the dates are 26th July through to 25th August 2019. […]

The Bramley-Moore business model will stretch “affordable” ticketing policies

“Our most expensive adult Season Ticket is £565 in the Sir Philip Carter Park Stand, less than £30 per game. In real terms, when you allow for the impact of inflation, our adult Season Ticket prices are 16% cheaper than they were 10 years ago, saving our adult supporters approximately £100 a season. But I […]

Bramley-Moore formal consultation results published – very positive, time now to discuss sensitive fan issues

Everton Football Club released the press release below this afternoon, summarising the findings of the “People’s Project” consultation, late last year. Unsurprisingly but nevertheless pleasingly, the consultation finds the vast majority in favour of a move to Bramley-Moore.  In keeping with the club’s extremely cautious approach to advancing the stadium application, this consultation provides responses […]

Analysis of the proposed 52,000 capacity for Bramley-Moore, including season ticket pricing

On the 20th December 2018, Everton put forward a proposal (not decision) subject to further consultation and planning approval to design and build Bramley-Moore with an initial capacity of 52,000. I’ve plenty of reasons to disagree with the proposal but for the purposes of this article I’ll focus on the business case and the impact […]

Further consultation required on the initial Everton proposal regarding Bramley-Moore capacity

This evening Everton Football Club made a major announcement in regards to the proposed capacity of the new Bramley-Moore stadium: Everton Football Club has announced it is proposing a capacity of 52,000 for its new stadium, with the potential for this to rise to 62,000 in the future. The proposed capacity and design of the new stadium […]

The “complexities” of financing a stadium build?

One of the things that strikes me throughout the period that Bramley-Moore has been our proposed new home is the language various officers within the club have used to describe the process of raising finance for the stadium. Our past CEO often used the words difficult, challenging and uncertain. In his much welcomed first public […]

Moshiri gains majority control, an ideal time to bring clarity to our future

After much speculation throughout the summer of further Board changes, and perhaps a right issue in the offering, Everton released the news this morning that Farhad Moshiri had increased his shareholding from 49.9% to 68.6% of Everton Football Club. In doing so he becomes the clear majority owner of the club. As per the statement, […]

Time for boldness

Whilst attention understandably has switched to the final games of the most disappointing season imaginable and particularly the leaving date of the soon to be departed Allardyce and CEO Robert Elstone, it’s probable matters are coming to a head in the boardroom regarding the final budgets, design and capacity of Bramley -Moore. It’s a well-worn […]

The Bramley-Moore capacity debate

The great Bramley-Moore capacity debate rumbles on with seemingly contradictory comments in recent weeks, vacillating from greater ambition as stated at the beginning of the year to a more cautious approach last week “future-proofing” not growth. This was topped yesterday by the club’s official statement regarding 99% of respondents wished to have a stadium with […]

The Business case for a smaller capacity?

On 16th March, Robert Elstone attended the Downtown in Liverpool business breakfast, “The Everton Stadium and associated regeneration”. During the course of his comments he discussed the business case for capacity, executive/premium seating and the overall costs of the project. His view was that the business model was “tight”. The context being how much incremental […]

Unnecessary caution at business breakfast meeting on Bramley-Moore

This morning saw the greatly anticipated business meeting “Everton Football Stadium and Associated Regeneration” hosted by “Downtown in Business” featuring Everton’s current CEO, Robert Elstone and Liverpool City Council Mayor, Joe Anderson.   The meeting was split into two parts, Robert Elstone speaking first followed by Joe Anderson. I don’t intend going through the meeting […]