The truth is that nothing in life that’s worth achieving is achieved easily. It’s difficult from wherever you start. A year ago we had a significant financial base from which to start; […]
Time for boldness
Whilst attention understandably has switched to the final games of the most disappointing season imaginable and particularly the leaving date of the soon to be departed Allardyce and CEO Robert Elstone, it’s […]
Kicking the can down Goodison Road

“Kicking the can down the road” forms part of the lyrics of Randy Newman’s achingly sad “I think it’s going to rain today” written back in 1968, ironically when perhaps (and unknown […]
The Bramley-Moore capacity debate
The great Bramley-Moore capacity debate rumbles on with seemingly contradictory comments in recent weeks, vacillating from greater ambition as stated at the beginning of the year to a more cautious approach last […]
The Business case for a smaller capacity?

On 16th March, Robert Elstone attended the Downtown in Liverpool business breakfast, “The Everton Stadium and associated regeneration”. During the course of his comments he discussed the business case for capacity, executive/premium […]
Unnecessary caution at business breakfast meeting on Bramley-Moore

This morning saw the greatly anticipated business meeting “Everton Football Stadium and Associated Regeneration” hosted by “Downtown in Business” featuring Everton’s current CEO, Robert Elstone and Liverpool City Council Mayor, Joe Anderson. […]
The turning point?
Perhaps in the famous words of Winston Churchill, “Now this is not the end. It is not even the beginning of the end. but it is, perhaps, the end of the beginning”. […]
Nil Satis…..you know the rest, time for it become a reality

For my final piece (you’ll be glad to hear) on Bramley-Moore I’d like to focus on the branding and marketing of the stadium, and indeed the club and why we need to […]
A club of firsts, time to be bold and imaginative
For a club associated with so many firsts in the game, it should be remembered that the chance to move to a new stadium is not just a question of us catching […]
Goodison, its legacy and what should we take to Bramley-Moore?

I was struck by Dan Meis’s comment about capturing the “lightening in a bottle” in relation to Goodison Park and what it means. Although I am often very critical of much that […]