For my final piece (you’ll be glad to hear) on Bramley-Moore I’d like to focus on the branding and marketing of the stadium, and indeed the club and why we need to […]
Nil Satis…..you know the rest, time for it become a reality
A club of firsts, time to be bold and imaginative
For a club associated with so many firsts in the game, it should be remembered that the chance to move to a new stadium is not just a question of us catching […]
Goodison, its legacy and what should we take to Bramley-Moore?
I was struck by Dan Meis’s comment about capturing the “lightening in a bottle” in relation to Goodison Park and what it means. Although I am often very critical of much that […]
Knowing your customer/fan – moving out of the dark ages
Football’s approach to “knowing your customer” lives in the dark ages. Generally, most clubs have no basis for optimising revenues from across their customer and fan base. I’ll argue some clubs, Everton […]
The role of a Sporting Director and why Everton need one.
Let’s start with the need first. It’s my belief that a sporting director is needed for many reasons, not only at Everton but among all clubs with the ambition to succeed. It’s […]
All Change! after two years, big changes anticipated ahead
There’s a lot of change coming at Everton It’s almost two years since Farhad Moshiri acquired 49.9% of Everton Football Club, to be precise February 27th will mark the two year anniversary. […]
Some analysis of the proposed funding scheme for Bramley Moore:
So how does a City Council suffering from acute spending cuts borrow £280 million? Since 2004, major local authorities have been able to borrow (mainly for capital projects) without government consent, […]
Update on Bramley Moore financing following Annual General meeting
This article focuses on the Bramley Moore stadium and the details provided regarding the proposed funding arrangements. I suppose the first thing to say is that it is clear that there are […]
The boards of the ‘big 6’ and the challenge for Everton
Arguably Premier League football is a heavily subsidised business. Subsidised by the riches of broadcasting rights which have grown exponentially over the last 25 years ago. Participation in the Premier League has […]
Analysis of Everton Annual Report & Accounts to 31st May 2017
With rather odd timing, Everton published their 2016/17 Annual Report & Accounts on the weekend immediately before Christmas resulting in almost no press comment. I do hope that the Annual General Meeting […]