Much has been spoken about Everton’s approach to this transfer window, the first full summer window for which Brands & Silva will have had the opportunity to plan well in advance. Whatever plans they have must be put into the context of Everton’s financial position. Therefore, I thought it useful to look at what’s occurred […]
Tag: finances
More fan engagement required above & beyond stage 2 of the public consultation
Stage 2 of public consultation re Bramley Moore and Goodison Legacy Project On 9th May, Everton Football Club announced plans for the second stage of the public consultation regarding the Bramley Moore Stadium and the Goodison Legacy Project. In line with the previously advised timetable the dates are 26th July through to 25th August 2019. […]
The Impossible Dream
The Impossible Dream So sang Frank Sinatra. There are times when supporting Everton, being interested in their business approach and questioning how on earth we will compete on the pitch, paying for an expensive but not hugely cash generative stadium, I wonder about our ability, indeed desire “to run where the brave dare […]
Everton’s January transfer window driven by regulations or pure financial sense?
There has been much talk in the media both locally and nationally regarding Everton’s ability or willingness to acquire new players during this January window. Brands commented at the Annual General Meeting on the unlikelihood of doing business in the January window and in his most recent pre-match press conference, Marco Silva was quoted […]
Analysis of the proposed 52,000 capacity for Bramley-Moore, including season ticket pricing
On the 20th December 2018, Everton put forward a proposal (not decision) subject to further consultation and planning approval to design and build Bramley-Moore with an initial capacity of 52,000. I’ve plenty of reasons to disagree with the proposal but for the purposes of this article I’ll focus on the business case and the impact […]
Everton Business Matters exclusive interview with Sasha Ryazantsev
Following the release of Everton’s 2017/18 Report & Accounts which is analysed in depth here, our podcast Everton Business Matters, produced by The Blue Room, was given exclusive access to Sasha Ryazantsev, Everton’s Chief Financial and Commercial Officer and board member. In a wide ranging conversation, Sasha spoke with candour about the progress made on […]
Where is the growth coming from?
Where is the growth coming from? Revenue growth is so important to any business regardless of whether they’re at the top of their particular industry or market, or as I like to believe Everton should be, a challenger organisation with a view to dominating the market in future years. The question for the […]
Growing commercial revenues?
In a recent tweet I highlighted the difference in levels of non-broadcasting income growth between Everton, Manchester United and Liverpool. I highlighted the fact that Liverpool FC have increased non-broadcasting income by £140 million (2016/17 accounts) in the 12 years since 2005, and Manchester United a staggering £293 million. In the same period Everton increased […]
The “complexities” of financing a stadium build?
One of the things that strikes me throughout the period that Bramley-Moore has been our proposed new home is the language various officers within the club have used to describe the process of raising finance for the stadium. Our past CEO often used the words difficult, challenging and uncertain. In his much welcomed first public […]
Moshiri gains majority control, an ideal time to bring clarity to our future
After much speculation throughout the summer of further Board changes, and perhaps a right issue in the offering, Everton released the news this morning that Farhad Moshiri had increased his shareholding from 49.9% to 68.6% of Everton Football Club. In doing so he becomes the clear majority owner of the club. As per the statement, […]
So where did all the money come from?
So where did all the money come from? The surprising answer to this question is that we (Everton) are likely to have financed the summer by using our existing resources. Financially, at least, whilst there are large challenges ahead, it looks like we are in extremely capable hands, working our resources and credit facilities […]
The case for 60,000
Sometimes an argument is so compelling it is worth repeating more than once. It’s the argument for, and justification of a capacity of 60,000 at the new Bramley-Moore stadium. From my perspective there are two elements to the logical argument, namely demand and affordability, with a third more emotional argument centred on ambition and the […]
Financing options for Bramley-Moore
Here and on EvertonBusinessMatters we have discussed many times the various funding possibilities for the new Bramley Moore Stadium. I thought it useful therefore to update previous articles, based on the most recent information and current situation. It is widely accepted (and first reported here) that an iconic stadium designed by Dan Meis is […]
Stadium financing, cashflow and transfers
Two comments, one from the new Director of Football Marcel Brands, the other from Mayor Joe Anderson have given those with an interest in Everton’s finance plenty to talk about since June 1st. Marcel Brands When asked about the prospect of Moshiri making significant funds available, Brands answered “No. First of all, we need to […]
If all of this was easy, it wouldn’t be worth doing
The truth is that nothing in life that’s worth achieving is achieved easily. It’s difficult from wherever you start. A year ago we had a significant financial base from which to start; we had sellable players in Lukaku and Barkley in particular (even though the stated intention was to keep our best talent), and we […]
The turning point?
Perhaps in the famous words of Winston Churchill, “Now this is not the end. It is not even the beginning of the end. but it is, perhaps, the end of the beginning”. Churchill’s quote came after the first Allied victory of WWII, after a whole series of defeats from Dunkirk to Singapore, the victory at […]
Knowing your customer/fan – moving out of the dark ages
Football’s approach to “knowing your customer” lives in the dark ages. Generally, most clubs have no basis for optimising revenues from across their customer and fan base. I’ll argue some clubs, Everton included, could be accused of not knowing their product either. Football is almost unique in business in that each club is almost entirely […]
All Change! after two years, big changes anticipated ahead
There’s a lot of change coming at Everton It’s almost two years since Farhad Moshiri acquired 49.9% of Everton Football Club, to be precise February 27th will mark the two year anniversary. What an interesting two years it has been! It’s been far from plain sailing on the pitch despite the record levels of transfer […]