The more things change, the more they stay the same…..

Much has been spoken about Everton’s approach to this transfer window, the first full summer window for which Brands & Silva will have had the opportunity to plan well in advance. Whatever plans they have must be put into the context of Everton’s financial position. Therefore, I thought it useful to look at what’s occurred […]

More fan engagement required above & beyond stage 2 of the public consultation

Stage 2 of public consultation re Bramley Moore and Goodison Legacy Project On 9th May, Everton Football Club announced plans for the second stage of the public consultation regarding the Bramley Moore Stadium and the Goodison Legacy Project. In line with the previously advised timetable the dates are 26th July through to 25th August 2019. […]

Everton’s January transfer window driven by regulations or pure financial sense?

There has been much talk in the media both locally and nationally regarding Everton’s ability or willingness to acquire new players during this January window.   Brands commented at the Annual General Meeting on the unlikelihood of doing business in the January window and in his most recent pre-match press conference, Marco Silva  was quoted […]

Analysis of the proposed 52,000 capacity for Bramley-Moore, including season ticket pricing

On the 20th December 2018, Everton put forward a proposal (not decision) subject to further consultation and planning approval to design and build Bramley-Moore with an initial capacity of 52,000. I’ve plenty of reasons to disagree with the proposal but for the purposes of this article I’ll focus on the business case and the impact […]

Everton Business Matters exclusive interview with Sasha Ryazantsev

Following the release of Everton’s 2017/18 Report & Accounts which is analysed in depth here, our podcast Everton Business Matters,  produced by The Blue Room, was given exclusive access to Sasha Ryazantsev, Everton’s Chief Financial and Commercial Officer and board member.   In a wide ranging conversation, Sasha spoke with candour about the progress made on […]

The “complexities” of financing a stadium build?

One of the things that strikes me throughout the period that Bramley-Moore has been our proposed new home is the language various officers within the club have used to describe the process of raising finance for the stadium. Our past CEO often used the words difficult, challenging and uncertain. In his much welcomed first public […]

Moshiri gains majority control, an ideal time to bring clarity to our future

After much speculation throughout the summer of further Board changes, and perhaps a right issue in the offering, Everton released the news this morning that Farhad Moshiri had increased his shareholding from 49.9% to 68.6% of Everton Football Club. In doing so he becomes the clear majority owner of the club. As per the statement, […]

Knowing your customer/fan – moving out of the dark ages

Football’s approach to “knowing your customer” lives in the dark ages. Generally, most clubs have no basis for optimising revenues from across their customer and fan base. I’ll argue some clubs, Everton included, could be accused of not knowing their product either. Football is almost unique in business in that each club is almost entirely […]

All Change! after two years, big changes anticipated ahead

There’s a lot of change coming at Everton It’s almost two years since Farhad Moshiri acquired 49.9% of Everton Football Club, to be precise February 27th will mark the two year anniversary. What an interesting two years it has been! It’s been far from plain sailing on the pitch despite the record levels of transfer […]