Asset Match, the privately owned company that offers the opportunity for investors to buy or sell private, non-listed shares has announced on its website that a new auction for shares in Everton Football Club Company, Limited is scheduled to run from 5th January 2026 to 18th February 2026.
The last auction of shares via Asset Match took place prior to the Friedkin takeover of Everton and closed on 29th November 2024, when 72 shares were traded at £3,400 per share.
Price and auction history via Asset Match
Roundhouse Capital Holdings owns the vast bulk of Everton shares, 99.7% of the 2,198,935 ordinary shares in issue. As Roundhouse have recapitalised the business, they have issued new ordinary shares in Everton to themselves at £175 a share. The last share issue took place on 29th September 2025 when Everton issued 257,142 shares to Roundhouse at £175 a share.
Any transfer of shares via the auction is subject to the approval of the Everton directors.
Personally, and I am expressing my own opinion, I cannot see how the previous auction price of £3.400 per share can be justified – then and now.
I understand that for most minority holders holding one or a handful of shares, the value of the shares is irrelevant – the holding of the shares is often explained as being of “sentimental” value rather than intrinsic or investment value. However it is my opinion that that does not warrant the extraordinary premium attached to the shares at the last auction when Roundhouse has acquired shares at £175 per share subsequently.
Whilst the directors of Everton have the power of veto over share transfers, and Asset Match claim no association with the club nor make any representation as to the value of the shares, I am uneasy that new shareholders maybe acquiring a very small number of shares at such a high price.
The board can make the point that they have no obligation to monitor or regulate private exchange of shares (other than their right to approve or disapprove any transfer), but I think it is an issue that the board and the club should address prior to the auction.
It will be interesting to see if such an intervention is forthcoming and/or the shareholder association hold a view on this matter.
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While the mathematics and corporate logic of what you say may well be on the button, I cannot see a minority shareholder selling their shares as you suggest. If TFG have no intention of ever selling any surely the willing buyer willing seller economics is the only rationale to be followed. Ferrari GTOs cost millions for a reason.