“Our most expensive adult Season Ticket is £565 in the Sir Philip Carter Park Stand, less than £30 per game. In real terms, when you allow for the impact of inflation, our adult Season Ticket prices are 16% cheaper than they were 10 years ago, saving our adult supporters approximately £100 a season. But I […]
Tag: Everton
Diversification and our future growth strategy
Way back in 1992, the Premier League was created and built on the back of Sky’s desire to use football as their unique selling proposition as Sky strove to build a subscription-based satellite service in the UK. As competition grew for domestic broadcasting rights their value increased exponentially, fueling huge increases in football wages and […]
Everton’s January transfer window driven by regulations or pure financial sense?
There has been much talk in the media both locally and nationally regarding Everton’s ability or willingness to acquire new players during this January window. Brands commented at the Annual General Meeting on the unlikelihood of doing business in the January window and in his most recent pre-match press conference, Marco Silva was quoted […]
Bramley-Moore demand and how to grow it further
When I have put the case for a higher capacity stadium one of the first objections put forward are on the grounds that “thousands of empty seats will destroy atmosphere”. Firstly I hope to demonstrate that there would not be “thousands of empty seats” but I also think there’s a more interesting point to make: […]
Analysis of the proposed 52,000 capacity for Bramley-Moore, including season ticket pricing
On the 20th December 2018, Everton put forward a proposal (not decision) subject to further consultation and planning approval to design and build Bramley-Moore with an initial capacity of 52,000. I’ve plenty of reasons to disagree with the proposal but for the purposes of this article I’ll focus on the business case and the impact […]
Further consultation required on the initial Everton proposal regarding Bramley-Moore capacity
This evening Everton Football Club made a major announcement in regards to the proposed capacity of the new Bramley-Moore stadium: Everton Football Club has announced it is proposing a capacity of 52,000 for its new stadium, with the potential for this to rise to 62,000 in the future. The proposed capacity and design of the new stadium […]
Investment in squad & exceptional expenses return Everton FC to losses – Report & Analysis of 2017/18 Accounts
“It’s the most wonderful time of the year”…. Genuinely, I feel Christmas is upon us when the Everton Annual Report & Accounts slip into the inbox – time for mince pies and perhaps a glass of something warming as I review the financial affairs of our beloved club in the year 2017/18 (year ending 31 […]
Where is the growth coming from?
Where is the growth coming from? Revenue growth is so important to any business regardless of whether they’re at the top of their particular industry or market, or as I like to believe Everton should be, a challenger organisation with a view to dominating the market in future years. The question for the […]
Growing commercial revenues?
In a recent tweet I highlighted the difference in levels of non-broadcasting income growth between Everton, Manchester United and Liverpool. I highlighted the fact that Liverpool FC have increased non-broadcasting income by £140 million (2016/17 accounts) in the 12 years since 2005, and Manchester United a staggering £293 million. In the same period Everton increased […]