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The Analysis Series: Everton FC, what the Friedkin Group paid, what has been invested since, and what recent Premier League deals say about the price

CWTE

11 minutes

Acquisition consideration, the capital injection schedule, the ownership and board of Roundhouse Capital Holdings Limited, and revenue multiples across recent Premier League ownership transactions.

Paul Quinn, CWTE Limited

What the Friedkin Group paid for Everton

Headline price

The Premier League confirmed on 19 December 2024 that TFG had completed its purchase of 98.8% of Everton through Roundhouse Capital Holdings Limited, buying the 94.1% stake held by Farhad Moshiri’s Blue Heaven Holdings (BHH).

Purchase price: £67.4m for the equity

The Friedkins paid Blue Heaven Holdings (Moshiri) £67.4m for the shares. That breaks down as:

  • £25.0m initial consideration
  • £42.4m deferred consideration (£42,371k), held in Roundhouse accruals

This is note 30 of the Roundhouse accounts.

Total acquisition consideration: £331.3m

Component £000
Initial consideration to Blue Heaven 25,000
Deferred consideration 42,371
Repayment of debt (paid to club lenders) 251,881
Directly attributable costs 12,051
Total consideration 331,303
Of which settled at completion 288,932

Initial investment including debt: c.£289.9m at completion

  • £289.9m of Roundhouse £1 shares were issued to Toffee Investments LLC on 18 December 2024. This matches, to within £1.0m, the £288.9m of consideration settled at completion (£25.0m + £251.9m + £12.1m). In substance this was a non-cash issue: Toffee paid the seller, lenders and advisers directly.
  • At club level, Roundhouse subscribed £233.4m for 1,336,537 shares at £174.66. This was paid directly to lenders.
  • The club’s cash flow implies about £219.7m of debt was extinguished outside its cash flow. That leaves a £32.2m gap against the £251.9m “repayment of debt” that has not been explained.

The balance sheet restructuring rested on two other elements that were not Friedkin cash:

  • £450.75m of Moshiri (Bluesky) loans converted into 150,250 club shares at £3,000.
  • Third-party refinancing: £350m of 30-year senior secured notes (February 2025) and a £130m JPMorgan revolving credit facility. The TFG pre-takeover bridge lending (about £158m to repay the MSP loan, plus about £40m of working capital, secured through TDF Capital) appears to have been repaid by noteholders on 26 February 2025, not converted to equity. This is inferred from the dates the charges were satisfied.

Cumulative owner funding to date

  • Club level: about £401.3m of cash equity from December 2024 to August 2026 (£233.4m + £46.0m + £10.0m + £45.0m + £38.8m + £13.8m + £14.2m), excluding the Moshiri conversion.
  • Roundhouse level: £396.8m verified to February 2026 (£289.9m + £107m). The Roundhouse filings for the 2026 club issues (£66.8m) are not yet verified.
  • The “close to £500m” figure seen elsewhere double-counts. The £107m raised at Roundhouse funded the £101m of club tranches; it was not additional money.

Limitations: the 13 August 2026 £14.2m allotment is not yet on the register. The TDF repayment is inferred, not disclosed. The £32.2m debt-repayment gap and the £100m of acquired debt that was not repaid at completion both remain unexplained in the accounts.

Conversion of the Moshiri loans

The 2023/24 club accounts confirm that TFG acquired the Moshiri stake and that his interest-free shareholder loans of £450.8m were converted into equity. The conversion took place immediately before completion, in response to the Premier League’s new associated party loan rules. It was a balance-sheet conversion, not new cash.

Acquisition at a discount to asset value

The Roundhouse group accounts for 2024/25 recognise negative goodwill of £473.0m. In plain terms, TFG acquired the club for substantially less than the fair value of its net assets, a direct consequence of the distressed debt position inherited from the Moshiri era. For context, Football Benchmark had valued Everton at £474m including debt in January 2024.

Initial and subsequent capital injections

Every share issue below is taken from Companies House filings for Everton Football Club Company Limited. All new shares since completion have been issued to Roundhouse at £175 per share.

Date New shares Price Amount Shares in issue
18 Dec 2024 (loan conversion, not cash) 150,250 £3,000 £450.75m —
18 Dec 2024 (initial investment) 1,336,537 £175 £233.44m 1,625,787
12 Aug 2025 262,863 £175 £46.00m 1,884,650
29 Aug 2025 57,143 £175 £10.00m 1,941,793
29 Sep 2025 257,142 £175 £45.00m 2,198,835
1 Jul 2026 221,954 £175 £38.84m 2,420,889
27 Jul 2026 79,000 £175 £13.83m 2,499,889
13 Aug 2026 81,000 £175 £14.18m 2,580,889
Total new cash since completion     £401.28m  
Component Amount
Initial investment at completion (18 December 2024) £233.4m
2025 issues (August–September 2025, three issues) £101.0m
2026 issues (July–August 2026, three issues) £66.8m
Total subsequent investment £167.8m
Total new cash invested £401.3m

Total shares in issue now stand at 2,580,889, of which 7,969 remain with minority shareholders. Roundhouse therefore holds c.99.7% of Everton.

The 2025 injections were funded upstream. In November 2025 Roundhouse filed confirmation with Companies House that it had itself issued around £107m of new shares in three tranches across August and September 2025. Those filings do not identify which of Roundhouse’s investors provided the money.

Roundhouse Capital Holdings Limited: shareholders and board

Item Detail
Company number 15992615
Incorporated 2 October 2024
Registered office 21 Golden Square, London (same address as The Friedkin Group International Limited)
Registered shareholder Toffee Investments LLC, 1375 Enclave Parkway, Houston, Texas (sole shareholder)
Person with significant control Dan Friedkin: holds, directly or indirectly, 75% or more of the shares and voting rights, and has the right to appoint or remove a majority of the board

Board of directors

Director Role at TFG Appointed
Marcus Arthur Watts President of TFG since 2011 October 2024
Analaura Moreira-Dunkel Chief Financial Officer of TFG October 2024

Known indirect investors

These investors sit above Roundhouse, through or alongside Toffee Investments LLC, and do not appear on the UK register:

  • Christopher Sarofim, Chairman of Fayez Sarofim & Co and co-owner of the Houston Texans. Announced as joining the ownership group in April 2025; reported to hold c.10%.
  • Jason Kidd, head coach of the NBA’s Dallas Mavericks. His participation has been reported; the size of his stake has not been disclosed.

Beyond these two, very little is public about who else invests in Roundhouse through Toffee Investments LLC. The Everton Football Club board is a separate body from the Roundhouse board.

Recent Premier League ownership transactions and revenue multiples

Multiples are calculated as the headline implied valuation divided by the club’s most recent audited revenue at the time of the deal. Where a later year or a different revenue basis materially changes the result, the alternative is shown.

Club Transaction Implied valuation Revenue Multiple
Chelsea (Sep 2026) Clearlake buys Boehly and Walter stakes (c.25.6%) c.£5.0bn EV incl. debt £490.9m (FY25) 10.2x (9.3x on group £536.5m; c.7.1x on FY26 forecast)
Liverpool (Aug 2026) 1892 Holdings acquires c.38% £5.5bn headline £703m (FY25) 7.8x (6.2–7.5x on cash reportedly paid)
Crystal Palace (Jul 2025) Woody Johnson acquires 43% from Eagle Football c.£442m £190.2m (FY24) 2.3x
Brentford (Jul 2025) Lubner and Vaughn minority investment c.£400m £166.5m (FY24) 2.4x (2.3x on FY25)
Everton (Dec 2024) TFG acquires 98.8% c.£400m equity £186.9m (FY24) 2.1x (2.5x on £474m EV)
Everton (asking, Oct 2026) TFG sale process £750–800m £196.7m (FY25) 3.8–4.1x; c.6.2–6.4x if c.£468m debt is additional

Transaction notes

Chelsea. Clearlake affiliates agreed on 16 September 2026 to acquire the interests of Todd Boehly and Mark Walter, each c.12.8%. The deal values the club at c.£5bn, reported as enterprise value including debt, funded from Clearlake capital and its co-founders with no new debt. Hansjörg Wyss is not selling. My estimate of implied consideration to Boehly and Walter is c.£0.83bn. Tested against my 18 August 2026 valuation, the £5bn price does not hold once Chelsea’s weaker fundamentals are taken into account.

Liverpool. Fenway Sports Group sold a minority stake to 1892 Holdings, led by Amit Bhatia and backed by Jeff Bezos and Eduardo Saverin, at a headline valuation of £5.5bn. The stake was first reported as c.30% for £1.65bn and later confirmed by The Athletic as c.38%, with the Irish Times reporting a price of just over £2bn. If £1.65bn bought 38%, the implied value is only c.£4.3bn. The headline £5.5bn therefore depends on which consideration figure is correct.

Crystal Palace. Johnson’s purchase was reported at close to £190m for 43%. Palace has since hired the Raine Group and values itself at c.£900m, more than double Johnson’s entry price. At 2024/25 revenue of £196.6m, that equates to c.4.6x.

Brentford. Gary Lubner and Sir Matthew Vaughn invested through Best Intentions Analytics at a reported £400m valuation. The combined stake was reported at no more than 10%, although some reports put it as high as 25%. 2024/25 turnover was a club record £173.1m.

Everton (asking price). On 9 October 2026 TFG announced it was exploring options including the sale of a controlling interest. The BBC reports a target of £750–800m for a complete sale, with current debts of around £468m. The reporting does not make clear whether the debt is inside or additional to that figure. Forbes valued Everton at $930m in May 2026, largely on the strength of the 52,769-seat Hill Dickinson Stadium.

Excluded: Tottenham Hotspur. The reported sale of most of Daniel Levy’s ENIC interest to Eight Sports Capital has not been confirmed by ENIC, Levy or the club, and had not completed by August 2026.

Analysis

  1. A market in two tiers. Elite clubs trade at c.7–10x revenue; the rest of the league has traded at c.2–2.5x. Crystal Palace and Everton are both now seeking valuations between the two.
  2. The Everton arithmetic. TFG paid c.£400m for the shares and has since put in £401.3m of new cash. A price of £750–800m before debt barely returns that capital. Only if a buyer also assumes the c.£468m of debt does TFG make a material gain.
  3. The stadium premium. Any multiple above c.4x relies on buyers paying for the Hill Dickinson Stadium’s future revenue rather than current turnover. That is the central question for any bidder.

There is one further consideration in terms of debt, and that is the factoring of future player receivables. I understand that this figure is considerable and if my analysis is correct, I estimate that the total debt is near £600m

My opinion of the value of the equity:

Given that Everton remains a loss making business (estimated at £1 million a week) and the debt levels detailed above I cannot see how the equity value of the club is greater than £250 million. The headline acquisition price maybe near £800 million but that will factor in the debt. As per my previous analysis, I believe Everton have significant future capital calls which I have previously estimated at £400 million when one considers squad investment, some debt repayment, and the currently cancelled capital repayment projects at the new stadium and at Finch Farm.

A further cautionary note is the still live Manchester City case – the impact that that has on future club valuations, and most importantly the potential future litigation that might arise from the case.

Furthermore, the outcome of the Burnley Appeal, due to be heard in the New Year (2027) places further conditionality on any sale, although a potential purchaser may reach a contingent agreement with the Friedkins prior to the appeal concluding.

Data limitations and caveats

Read before citing

The cash consideration paid to Blue Heaven Holdings has never been published. All acquisition figures are reported, not audited.

The Roundhouse register and officer list reflect the latest publicly available data. Changes filed during the current sale process may not yet be reflected.

The identity and holdings of investors in Toffee Investments LLC are not disclosed on any UK register. Sarofim’s c.10% is reported, not filed.

Transaction valuations are press-reported headline figures. Where reports conflict (Liverpool stake size; whether Chelsea’s £5bn is equity or enterprise value; whether Everton’s asking price includes debt), the range is shown.

Revenue multiples use reported statutory turnover. They are indicative and are not adjusted for debt, stadium ownership, or profitability.

Sources

Paul Quinn

Independent analyst of the finance, ownership, governance and regulation of professional football. Publishes The Esk through CWTE. About · Methodology · Corrections

7 responses to “The Analysis Series: Everton FC, what the Friedkin Group paid, what has been invested since, and what recent Premier League deals say about the price”

  1. David J Vaughan

    Hi Paul. From my Luddite point of view, could this be translated as TFG biting off more than they could chew, their simple loss of patience with EFC (after missing out on Europe and a prized asset sale (Harrison Armstrong), or the demands of Roma’s more advanced development? And how the heck do they get out unscathed? Have Everton become again a ‘poisoned chalice’? Please keep up the great work you do. BW David

  2. Jerome Shields

    —

    Paul, great analysis. Clearest account yet, and it clears up things that had been repeated as fact.

    The £67.4m versus £331.3m — £25.0m up front, £42.4m deferred, £251.9m to lenders, £12.1m costs — makes “nominal consideration” concrete. The Roundhouse share issue to Toffee being non-cash I hadn’t grasped.

    The £500m myth. £107m at Roundhouse funded the £101m of club tranches, not extra money. £401.3m is the number.

    The Moshiri loans. £450.8m converted to equity before completion under the associated party loan rules, not new cash. Good to have it straight.

    On the sale, I’d push further. “Including the sale of a controlling interest” reads like a partial sale is the base case — realise capital, keep a minority, stay exposed to the stadium upside, don’t crystallise the loss your numbers imply. Sorts the UEFA multi-club problem too.

    And there’s an unnamed driver. Europe was the value-unlock. That lever’s blocked by their own portfolio — Roma’s further along, UEFA won’t let both in. The chew turned out bigger than expected, and the prize smaller. A partial sale sells the European constraint as “sorted” rather than “failed thesis.” That’s why I think this is a capital raise dressed as a sale.

    Bidders should price in the live City case and the Burnley appeal in the New Year.

    On the £600m — is the factoring in the accounts, or inferred from the £251.9m debt repayment versus the ~£219.7m cash flow implies? If the latter, that £32.2m gap may be the same thread.

    One more, on timing. I’d assumed TFG were further down the capital-realisation road than they are. . But they’re not spooked sellers: they can fund the forward call themselves and won’t rush to book a loss. So the process likely runs longer than the headline suggests, not shorter.

    Thanks again, Paul — caveats refreshingly honest, multiples table the most useful I’ve seen.

  3. Jerome Shields

    Further point is that TFG brought in additional investors at Roma.

  4. Ian Smitham

    Long report, Paul, and one that does not convey the club I a good position. If I were an investor, I would be wary of buying Everton. In fact, with the Man City outcome not clear, I would be wary of any football based investment. Your comments regarding the cancelled work at the Ground and Finch Farm add to the worry, and the aspect around player sales is something that I think is coming to bite us. Especially if the Company/Club is losing money at the levels you quote. There is plenty of uncertainty and a limited upside.

    Keep up the great work, best regards.

    1. Jerome Shields

      The cancelled work at Finch Farm would be work done by the Council.Everton’s end would be to play increased rent as per the the leasehold terms to pay for it.So Everton have not agreed to pay more rent.The Stadium work would be separate and more concerning.

  5. Jerome Shields

    A bit more detail.

    Everton carries out the Finch Farm works: The document clearly states that “EFC intend to carry out the works,” and that Everton will handle the procurement and sign contracts with contractors. The council’s role is to give consent as landlord (through a Licence for Alterations).
    · The council pays after completion: The council’s capital payment is only made to Everton “on completion of the works” and after inspection confirms they meet the agreed specification.This then results in a increase in Rent. to Everton .

  6. Jerome Shields

    The Stadium work appears to be the Nelson Dock Project.

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