Everton

Rebranding?

It has been suggested in some quarters that Everton Football Club are considering a “rebrand” and are seeking the opinions of some third parties plus the use of a professional  brand consultancy. The scale of the rebrand, I am not… Read More ›

Football Shorts (part IV)

Driven by people with an inability to accept the evidence before them, there appears to be a great desire in society to promote a new normal (which in itself is surely an oxymoron?) The pretence that we’ve gone back to… Read More ›

Football Shorts (part II)

Football Shorts is an analytical series (part I here examining Premier League finances in the light, not only of the short term implications of lockdown and suspension of professional football, but the wider long term implications of a severe global recession… Read More ›

Football Shorts (part 1)

In finance, short selling or “being short” of a stock, a bond or a currency means that the investor has a negative view on the future price of the asset and positions him/herself to make a profit from any future… Read More ›