Brands

Our lowest point?

Sometime after 7 pm on Thursday 5th December 2019, Everton announced Duncan Ferguson as being temporarily in charge of the first team for the Chelsea match. It was the end of an excruciating week for all Blues. A week that… Read More ›

Critical times

As I write this, it is already the second week in November and a time that was supposed to offer so much has without doubt, significant questions requiring answers in the near term. Fortunately, within the space of two months,… Read More ›

Everton & Fanatics

In the most recent Everton Business Matters podcast, John and I had a reasonably heated discussion over outsourcing particularly in relation to our merchandising capabilities and our ability to grow our retailing presence. That, and with the details coming out… Read More ›

The Impossible Dream

The Impossible Dream     So sang Frank Sinatra. There are times when supporting Everton, being interested in their business approach and questioning how on earth we will compete on the pitch, paying for an expensive but not hugely cash… Read More ›

Growing commercial revenues?

In a recent tweet I highlighted the difference in levels of non-broadcasting income growth between Everton, Manchester United and Liverpool. I highlighted the fact that Liverpool FC have increased non-broadcasting income by £140 million (2016/17 accounts) in the 12 years… Read More ›