Investment in squad & exceptional expenses return Everton FC to losses – Report & Analysis of 2017/18 Accounts

“It’s the most wonderful time of the year”…. Genuinely, I feel Christmas is upon us when the Everton Annual Report & Accounts slip into the inbox – time for mince pies and perhaps a glass of something warming as I review the financial affairs of our beloved club in the year 2017/18 (year ending 31 […]

The Business case for a smaller capacity?

On 16th March, Robert Elstone attended the Downtown in Liverpool business breakfast, “The Everton Stadium and associated regeneration”. During the course of his comments he discussed the business case for capacity, executive/premium seating and the overall costs of the project. His view was that the business model was “tight”. The context being how much incremental […]

The commercial challenges facing Everton (part 1)

In our most recent #EvertonBusinessMatters podcast we looked at the commercial performance of Everton relative to the 6 clubs (our peer group) currently dominating the financial and footballing tables. In the podcast we gave the headline figures in £m for commercial revenue generation as follows: A health warning – these figures will rise significantly for season […]

Football shirt manufacturer deals – a barometer of a club’s appeal

   Shirt manufacturer deals are big business, and highly topical with the new Chelsea Nike deal starting today, as indeed is the new Spurs’ Nike deal.  Everton are contracted to Umbro until the summer of 2019, having signed a five year deal back in 2014. As is usually the case, no official figures were released […]