In finance, short selling or “being short” of a stock, a bond or a currency means that the investor has a negative view on the future price of the asset and positions […]
Football Shorts (part 1)
Mounting financial uncertainties
It’s been said before and will continue to be said, that for most there are far more pressing concerns, be it their own health, the well-being of loved ones and friends, their […]
Diversification and our future growth strategy
Way back in 1992, the Premier League was created and built on the back of Sky’s desire to use football as their unique selling proposition as Sky strove to build a subscription-based […]
Everton Business Matters exclusive interview with Sasha Ryazantsev
Following the release of Everton’s 2017/18 Report & Accounts which is analysed in depth here, our podcast Everton Business Matters, produced by The Blue Room, was given exclusive access to Sasha Ryazantsev, Everton’s […]
Where is the growth coming from?
Where is the growth coming from? Revenue growth is so important to any business regardless of whether they’re at the top of their particular industry or market, or as I […]
Growing commercial revenues?
In a recent tweet I highlighted the difference in levels of non-broadcasting income growth between Everton, Manchester United and Liverpool. I highlighted the fact that Liverpool FC have increased non-broadcasting income by […]
The commercial challenges facing Everton (part 1)
In our most recent #EvertonBusinessMatters podcast we looked at the commercial performance of Everton relative to the 6 clubs (our peer group) currently dominating the financial and footballing tables. In the podcast we […]
Football shirt manufacturer deals – a barometer of a club’s appeal
Shirt manufacturer deals are big business, and highly topical with the new Chelsea Nike deal starting today, as indeed is the new Spurs’ Nike deal. Everton are contracted to Umbro until […]
Everton – the brand and the opportunities
On The Blue Room we recently published Episode 5 of #EvertonBusinessMatters. The subject was Everton- the brand, and the discussion has created a huge amount of comment. I thought therefore I’d […]