"All for one, one for all, Everton's the team that plays beautiful football"
Way back in 1992, the Premier League was created and built on the back of Sky’s desire to use football as their unique selling proposition as Sky strove to build a subscription-based satellite service in the UK. As competition grew for domestic broadcasting rights their value increased exponentially, fueling huge increases in football wages and […]
Following the release of Everton’s 2017/18 Report & Accounts which is analysed in depth here, our podcast Everton Business Matters, produced by The Blue Room, was given exclusive access to Sasha Ryazantsev, Everton’s Chief Financial and Commercial Officer and board member. In a wide ranging conversation, Sasha spoke with candour about the progress made on […]
Where is the growth coming from? Revenue growth is so important to any business regardless of whether they’re at the top of their particular industry or market, or as I like to believe Everton should be, a challenger organisation with a view to dominating the market in future years. The question for the […]
In a recent tweet I highlighted the difference in levels of non-broadcasting income growth between Everton, Manchester United and Liverpool. I highlighted the fact that Liverpool FC have increased non-broadcasting income by £140 million (2016/17 accounts) in the 12 years since 2005, and Manchester United a staggering £293 million. In the same period Everton increased […]
In our most recent #EvertonBusinessMatters podcast we looked at the commercial performance of Everton relative to the 6 clubs (our peer group) currently dominating the financial and footballing tables. In the podcast we gave the headline figures in £m for commercial revenue generation as follows: A health warning – these figures will rise significantly for season […]
Shirt manufacturer deals are big business, and highly topical with the new Chelsea Nike deal starting today, as indeed is the new Spurs’ Nike deal. Everton are contracted to Umbro until the summer of 2019, having signed a five year deal back in 2014. As is usually the case, no official figures were released […]
On The Blue Room we recently published Episode 5 of #EvertonBusinessMatters. The subject was Everton- the brand, and the discussion has created a huge amount of comment. I thought therefore I’d expand further on my views. I suppose most fans of most clubs see their club as unique, and in one respect they’re right […]